Phase 3: Week 12

A lot of this week went to write the critical report.

Sketching ideas

After last weeks peer to peer with James I have tried to make sense of how the project can take form and what it can be. I have been working with the sequence of formats from the golden ratio and tries to make sense of how they can be in dialogue with each other. If I can ascribe different roles or purposes to each of the formats they will make more sense to me and I may be able to see what’s missing in the overarching project. Some of these components will extend the written research and some will challenge it.

I am trying to connect the visual with the written. And I am trying to make sense of whether or not the formats should have any specific functions across them or just in their own.

This was an idea where I would exaggerate the semiotic descriptions of the characteristics of the different types. Since they developed from ideological perspective to some extent, for example bilateral serifs. And then take these small characteristics and blow up in size.

I was then considering the possible context and role for such a exaggerated characteristic in the bundle and tried making a sort of card for ‘validity’ like you get when you buy something truly unique and expensive. Certificate of authenticity.

A lot of this analog sketching is just ways for me to try and connect the written with the visual. There is some focus on the characteristics of types in the analysis. I have an idea of looking closer at these specific characteristics as they tie some letterforms together. Certain characteristics can be signifiers of a certain time/script/way of making the type etc.

Thoughts on folding

I want to base a lot of the formats on folding. The reason is that this can underpin the multimodal layers of the written analysis. It is a practical interpretation of the text so to speak. It provides connection between the visual and theoretical in a way that is more engaging and obviously tactile. It is a way to sublimely point to the layers of knowledge of this project.

The target audience can explore folds as a means for narrative and storytelling of this quite ‘dry’ research. It enhances the non-linear complexity and intermingled character that I wish to achieve.


I have been collecting projects with interesting folds and I found this project above a while back. I tried it out as it would work quite well for my smaller square format.

I measured it out in InDesign and worked out a quick layout to see how this would look printed.

I tried to put a letterform as the front that would deconstruct when opened. And experimented with possible content to just see how this would behave in a fold like this.

Messed up the printing a bit (printed the back on the front… twice!). When I folded, I realised the paper was too thick, so it broke on a few places and the end result was not too good. But it works as a prototype. I actually love this fold, so many possible narratives to work with and can be implemented in my range of formats.

I am considering wether this should be printed at printers office or if it should be like your own research kit that you fold and put together yourself–making others the signmaker? Maybe that is expecting too much from an audience.

This fold can be used to visualise the different modalities of type. Sound, gesture, articulating etc.

Next steps

Keep sketching and exploring possibilites of folding for format prototypes

See what kind of grid I could use across formats

Start writing the analysis

Examine way to visualise the modes